Create an easy to use and follow nutrition app, that helps adults to improve their nutrition with a supportive community encouraging people to make healthier choices.
Conducting interviews
Create Wireframes
Low and high-fidelity prototyping
Conducting usability studies
Accounting for accessibility
Iterating on designs
Digital wireframes & Lofi Prototype
The goal is to design a homepage where users can find all the info needed, as well as to encourage the user to learn more and cook new recipes. This will engage the user to grow their knowledge.
To prepare for usability testing, I created a low-fidelity prototype that connected the user flow of the learning path.
Usability Study
I conducted 5 moderated user interviews to collect rich, qualitative data in order to better understand the process users took to learn about healthy food and cook healthy recipes. I sent a follow-up questionnaire to users to validate the collected data and gain a more holistic view of their perspectives.
Affinity Mapping
I conducted 5 moderated user interviews to collect rich, qualitative data in order to better understand the process users took to learn about healthy food and cook healthy recipes. I sent a follow-up questionnaire to users to validate the collected data and gain a more holistic view of their perspectives.
I transcribed each interview and conducted a thematic analysis before grouping key information into themes using affinity mapping. This allowed me to better visualise the data, have an accurate depiction of where users’ sentiments lied, and empathise better with users to inform design decisions.
Prioritized Insights
The testing yielded many insights that revealed key usability issues with refining the preferences to learn and interact with the community more intuitive. Testing allowed me to better empathise with users while they interacted directly with prototype, develop a more collaborative approach to building a product, and uncover usability issues from a different perspective. These were the main findings uncovered by the usability study:
Test
Users want to prove their knowledge, so a test has to be passed for each lesson.
Audio & Video
Users don’t enjoy reading much, so they prefer to listen podcasts or watch a video.
Community features
Users do prefer an easier access to reach the community and improved features to find value.
Mockups
Based on the insights from the usability studies, I applied design changes like providing a test section where the users can prove the acquired knowledge and encourage them to continue learning.
Based on the fact that users prefer not to read a lot of text as this can overwhelm them, I have included a section at the beginning of each lesson where they can listen to an audio or watch a video with the same content as the lesson.
Based on the theme that users can’t easily find valuable information at the community and they want a reachable access to it, I added new button at navigation and included a search features as well as community topics.
High Fidelity Prototype
The high-fidelity prototype followed the same user flow as the low-fidelity prototype, including design changes made after the usability study.
Accesibility Considerations
1
Audible sections allow some users to listen the content in case they are unable to read the content.
Also the interactive elements are clearly labeled and easy to read by screen readers.
2
Tips at the home screen on personalized recommendations for the user.
Learning section helps the user to focus on his primary task through following a path and blocking future content.
Impact
Users have a big interest in making better eating choices, however changing old habits is pretty hard.
This platform was not designed to lose weight to be fit or gain muscles, instead fills the gap for nutrition learning and networking in a non-judgemental and engaging way.
What I Learned
First
Food and diet can be very personal topics for many, therefore, a very sensitive approach is needed in user interviews.
Second
Hear the voice of the users it’s even more important than design a minimal UI based on assumptions.
Next Steps
User Satisfaction
Conduct research on how successful the app is in reaching the goal to improve users health.
AI Assitant
I will like to introduce an AI assistant feature which will help the user cook a healthy recipe based on available ingredients on users fridge.
Goal Achievement
Conduct more user interviews to know how the users meet their health goals thanks to the app, and improve